Staying warm and stylish became something of a super-trend in 2020 and it shows no sign of slowing down this year. Extended lockdowns and weather systems including Christoph and Ciara, and this week’s Darcy, means the nation is adding to its loungewear wardrobe like never before.

Having a great selection of dressing gowns at your disposal is now no different to having a coveted collection of must-have handbags or vertiginous heels that just look great in your walk-in wardrobe.

When you’re spending 24-7 at home, is it really so unusual to have a capsule collection of designer bathrobes at your disposal? We think not. For starters there’s the heavyweight velour robe for that first chilly venture out of bed in the morning. Post-breakfast, newspaper scanning and Insta-scrolling, a quick change into a more exuberant, on-trend print dressing gown to designate the start of the remote-working day? And the ultimate end of day wind-down wardrobe attire? A relaxed boyfriend-style bathrobe with a super slouchy hood to retreat into.

We’re living so much of our lives in our homes that it makes sense to make that time feel as comfortable and indulgent as possible. That’s why we’re expanding our collection of best-selling luxury women’s dressing gowns and bathrobes with some must-have pieces for sophisticated shower time and luxurious lounging. There’s a sneak preview below of some of our latest arrivals.

Move over daywear. It’s the Great British Bathrobe’s moment of glory and Bown of London is on-hand to make sure you’re dressed to impress.

Sunset

Just like an Ibizan sunset, this latest addition to our women's bathrobe collection promotes a state of calm and deliver a soothing quality that's tailored for luxurious lounging.

Solid stripes are replaced by indeterminate lines that fade out to a cool refreshing white. An unexpected but cohesive colour palette fuses mint macaroon, cornflower blue, periwinkle, azure and old navy. Sunset is an understated bathrobe for women who enjoy a quietly confident statement dressing gown.

Super soft but wonderfully absorbent, the Sunset dressing gown features a cosy half shawl collar and a matching tie belt.

Patchwork

Blocked stripes in an elongated check formation create a sophisticated riot of colour in this fabulous hooded ladies’ bathrobe. Pastels and brights combine to offer a sunny disposition for breezy bath times and decadent downtime.

Peachy terracotta, wild heather and lemon curd court coral, fuchsia, strawberry while glade and jade greens snuggle up to aqua, air force blue and royal indigo.

Patchwork is the entertainer's bathrobe. Flamboyant and show-stopping; a fashion-forward garment destined to turn heads.

Our Patchwork women's hooded gown boasts all of the features that our esteemed customers expect from their dressing gown. There are two deep pockets to the front of the bathrobe, a matching tie belt and of course, a super snuggly hood for your comfort and warmth.

Artisan

Alluring and playful, we welcome this cosy striped hooded ladies' bathrobe to the women's designer dressing gown collection. The berry smoothie colour palette has been selected to deliver arresting hues of hot pink, mulberry, sumptuous plum, redcurrant, coral and raspberry. Dusty rose, blush pink and blossom white temper the vibrant striped design, resulting in a heavyweight bathrobe full of energy and optimism.

This sophisticated ladies' gown has a sporty feel, and its colourful disposition is sure to brighten up chilly evenings and grey days.

The generous slouched hood of this 400gsm bathrobe is perfect for super-snuggly duvet days and lounging on the sofa but an excellent choice for hot tub pursuits too. As always, our ladies' bathrobes come with two deep front pockets and a matching self-waist belt.

Pantone

Back by popular demand, the multicoloured Pantone ladies’ bathrobe bursts back into the collection with its signature block striped pattern.

There's a touch of the Technicoloured Dream Coat about this coveted ladies’ bathrobe, the envy of distinguished bathrooms and boudoirs around the globe. If this dreamy dressing gown is your vision of luxurious lounging, don't delay. This sought-after gown always sells out fast, and it's not hard to see why.

A cosy half shawl colour, super-roomy front pockets and a matching waist belt complete the vital stats for this loungewear frontrunner.

Multicolour

Full of colour yet dark and moody simultaneously, our new multicolour hooded bathrobe for women is daring, decadent and in demand.

This ladies' hooded dressing gown is opulent and regal with a kaleidoscope of jewelled colours. The raised staggered stripes showcase a host of hues in blues, purples, pinks and greens.

A dressing gown full of glamour and attitude, passion and promise, it wouldn't be out of place gracing the dressing rooms backstage at international fashion events. Get your helping of haute couture today and sashay your way out of the shower room!

Staying warm and stylish became something of a super-trend in 2020 and it shows no sign of slowing down this year. Extended lockdowns and weather systems including Christoph and Ciara, and this week’s Darcy, means the nation is adding to its loungewear wardrobe like never before.

Having a great selection of dressing gowns at your disposal is now no different to having a coveted collection of must-have handbags or vertiginous heels that just look great in your walk-in wardrobe.

When you’re spending 24-7 at home, is it really so unusual to have a capsule collection of designer bathrobes at your disposal? We think not. For starters there’s the heavyweight velour robe for that first chilly venture out of bed in the morning. Post-breakfast, newspaper scanning and Insta-scrolling, a quick change into a more exuberant, on-trend print dressing gown to designate the start of the remote-working day? And the ultimate end of day wind-down wardrobe attire? A relaxed boyfriend-style bathrobe with a super slouchy hood to retreat into.

We’re living so much of our lives in our homes that it makes sense to make that time feel as comfortable and indulgent as possible. That’s why we’re expanding our collection of best-selling luxury women’s dressing gowns and bathrobes with some must-have pieces for sophisticated shower time and luxurious lounging. There’s a sneak preview below of some of our latest arrivals.

Move over daywear. It’s the Great British Bathrobe’s moment of glory and Bown of London is on-hand to make sure you’re dressed to impress.

Sunset

Just like an Ibizan sunset, this latest addition to our women's bathrobe collection promotes a state of calm and deliver a soothing quality that's tailored for luxurious lounging.

Solid stripes are replaced by indeterminate lines that fade out to a cool refreshing white. An unexpected but cohesive colour palette fuses mint macaroon, cornflower blue, periwinkle, azure and old navy. Sunset is an understated bathrobe for women who enjoy a quietly confident statement dressing gown.

Super soft but wonderfully absorbent, the Sunset dressing gown features a cosy half shawl collar and a matching tie belt.

Patchwork

Blocked stripes in an elongated check formation create a sophisticated riot of colour in this fabulous hooded ladies’ bathrobe. Pastels and brights combine to offer a sunny disposition for breezy bath times and decadent downtime.

Peachy terracotta, wild heather and lemon curd court coral, fuchsia, strawberry while glade and jade greens snuggle up to aqua, air force blue and royal indigo.

Patchwork is the entertainer's bathrobe. Flamboyant and show-stopping; a fashion-forward garment destined to turn heads.

Our Patchwork women's hooded gown boasts all of the features that our esteemed customers expect from their dressing gown. There are two deep pockets to the front of the bathrobe, a matching tie belt and of course, a super snuggly hood for your comfort and warmth.

Artisan

Alluring and playful, we welcome this cosy striped hooded ladies' bathrobe to the women's designer dressing gown collection. The berry smoothie colour palette has been selected to deliver arresting hues of hot pink, mulberry, sumptuous plum, redcurrant, coral and raspberry. Dusty rose, blush pink and blossom white temper the vibrant striped design, resulting in a heavyweight bathrobe full of energy and optimism.

This sophisticated ladies' gown has a sporty feel, and its colourful disposition is sure to brighten up chilly evenings and grey days.

The generous slouched hood of this 400gsm bathrobe is perfect for super-snuggly duvet days and lounging on the sofa but an excellent choice for hot tub pursuits too. As always, our ladies' bathrobes come with two deep front pockets and a matching self-waist belt.

Pantone

Back by popular demand, the multicoloured Pantone ladies’ bathrobe bursts back into the collection with its signature block striped pattern.

There's a touch of the Technicoloured Dream Coat about this coveted ladies’ bathrobe, the envy of distinguished bathrooms and boudoirs around the globe. If this dreamy dressing gown is your vision of luxurious lounging, don't delay. This sought-after gown always sells out fast, and it's not hard to see why.

A cosy half shawl colour, super-roomy front pockets and a matching waist belt complete the vital stats for this loungewear frontrunner.

Multicolour

Full of colour yet dark and moody simultaneously, our new multicolour hooded bathrobe for women is daring, decadent and in demand.

This ladies' hooded dressing gown is opulent and regal with a kaleidoscope of jewelled colours. The raised staggered stripes showcase a host of hues in blues, purples, pinks and greens.

A dressing gown full of glamour and attitude, passion and promise, it wouldn't be out of place gracing the dressing rooms backstage at international fashion events. Get your helping of haute couture today and sashay your way out of the shower room!